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Promoting Collaboration Through Creative Networks: The Puglia Music Industry

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Cultural Initiatives for Sustainable Development

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

This research aims to investigate collaborative processes through the development of networks in a creative context. The theoretical framework lay on network governance and management for the enhancement of collaboration settings in the cultural and creative sectors. This chapter presents the early development of this kind of networks in the music industry in the Italian Region of Puglia. We have analysed the results from a 2-year project that monitored activities launched by the regional programme Puglia Sounds in 2010–2011. The programme, financial support from the EU and the regional government’s wise vision to enhance an innovative and creative environment based on participatory approaches, today, have made Puglia a best practice in the field of cultural and creative management. Data were collected from both primary (semi-structured interviews and focus groups) and secondary (e.g., official documents and institutional reports, press, and media channels) sources. Results indicate that public networks in creative environments are considered an effective solution for dealing with the cultural and creative sector complexity and an influential tool to foster strategies and collaborations for regional development. Therefore, to guarantee a long-lasting network, a clear vision, procedures and rules are essential to coordinate and manage the network’s complexity over time.

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Notes

  1. 1.

    Clarke and Stewart (1997) stated: “wicked problems cannot be dealt with as management has traditionally dealt with public policy problems. They challenge existing patterns of organisation and management”

  2. 2.

    Keith G. Provan, Patrick Kenis, Modes of Network Governance: Structure, Management, and Effectiveness, Journal of Public Administration Research and Theory, Volume 18, Issue 2, April 2008, Pages 229–252.

  3. 3.

    “Puglia Creativa” is considered the creative district of Puglia. It was institutionally recognised as an association in 2012 according to Regional law 23\2007. Today, it represents more than 100 regional cultural and creative industries (Performing arts: theatre, dance, music, festival—Cultural industries: cinema, media, audiovisual, gaming, software, publishing—Creative industries: design, Made in Italy, architecture, communication agencies—Heritage: visual arts, cultural hub, cultural heritage, entertainment places—Creative driven: social innovation, services, training).

  4. 4.

    The program is funded by the EDFR ROP contributions based on Axis IV—activity 4.3 in “Development of cultural activities and entertainment”, sub-lines 4.3.2 concerning cultural activities and entertainment, and 4.1.2 for marketing destination on national and international markets.

  5. 5.

    According to the ex-post evaluation of Cohesion Policy programs 2007–2013, the PS project was funded with a total of 6,800,000 million euros (ERDF 4,243,200 million euros), national contribution 1,367,480 million euros and regional one for 1,189,320 million euros).

  6. 6.

    La notte della Taranta is one of the biggest music festivals in Italy and one of Europe’s most important events dedicated to traditional culture. Established in 1998, in 15 years, the festival grew, including its audience and international prestige, attracting nearly 200,000 participants (Source: https://www.lanottedellataranta.it/en/the-festival/festival).

  7. 7.

    https://www.piiilculturapuglia.it/piano-strategico-della-cultura-della-regione-puglia/

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Authors and Affiliations

  1. Faculty of Economics, Università della Svizzera italiana (USI), Lugano, Switzerland

    Manuela Barreca

  2. Department of Management and Law, University of Rome “Tor Vergata”, Rome, Italy

    Marco Meneguzzo

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  1. Manuela Barreca
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  2. Marco Meneguzzo
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Correspondence to Manuela Barreca .

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Editors and Affiliations

  1. Department of Business Studies, Roma Tre University, Roma, Italy

    Paola Demartini , Lucia Marchegiani  & Michela Marchiori ,  & 

  2. Department of Mathematics, Computer Sciences and Economics, University of Basilicata, Potenza, Italy

    Giovanni Schiuma

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Barreca, M., Meneguzzo, M. (2021). Promoting Collaboration Through Creative Networks: The Puglia Music Industry. In: Demartini, P., Marchegiani, L., Marchiori, M., Schiuma, G. (eds) Cultural Initiatives for Sustainable Development. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-65687-4_9

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